1. Ambitious Export Target
Vietnam’s fruit and vegetable industry is setting its sights on an ambitious export value of USD 8 billion in 2025, building on strong momentum in recent years. The Ministry of Agriculture and Rural Development had earlier projected export turnover at USD 7.6 billion for 2024, but market performance suggests the higher goal of USD 8 billion is now within reach.
The growth reflects Vietnam’s rising role as a reliable supplier of fresh and processed agricultural products to major global markets.
2. Market Trends and Key Drivers
Processed Products on the Rise
One of the strongest growth drivers comes from processed fruits and vegetables. Compared to fresh produce, processed items provide clear advantages:
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Lower logistics costs, as they can be transported in bulk with fewer storage requirements.
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Longer shelf life, ensuring better stability in distant export markets.
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Reduced risks of market restrictions, as processed products often face fewer technical barriers.
This segment also helps Vietnam mitigate trade risks, such as anti-dumping and countervailing duties currently applied in markets like the United States.
Expanding Beyond Traditional Markets
While China, Japan, South Korea, and the European Union remain Vietnam’s core export destinations, exporters are increasingly diversifying into new and less saturated markets such as:
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Middle East: demand for tropical fruits and high-quality processed goods.
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Africa: growing consumer markets with rising demand for affordable products.
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India: a promising market with geographic proximity and cultural similarities in consumption.
This diversification strategy reduces dependency on a few key buyers and ensures more sustainable long-term growth.
Durian – The Star Performer
Among fruit exports, durian continues to play a decisive role. With peak harvests extending through November, Vietnam enjoys both abundant supply and strong demand from markets, especially China. This “golden crop” has already contributed significantly to export turnover and is expected to be the main force pushing revenue closer to the USD 8 billion milestone.
3. Industry Outlook and Confidence
According to Nguyễn Thanh Bình, Chairman of the Vietnam Fruit and Vegetable Association, the industry is highly confident of achieving the USD 7.6 billion target for 2024. With favorable conditions, particularly in durian exports, the sector may even surpass expectations, reaching or exceeding the USD 8 billion goal earlier than anticipated.
This confidence is supported by:
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Steady demand from China and Asian markets.
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Increased investment in processing facilities across Vietnam.
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Government efforts to negotiate more export protocols with foreign partners.
4. Summary at a Glance
| Key Factor | Details |
|---|---|
| Planned 2024 Target | USD 7.6 billion |
| Ambitious 2025 Target | USD 8 billion |
| Growth Drivers | Processed products, diversification, durian exports |
| New Markets | Middle East, Africa, India |
| Competitive Edge | Lower costs, longer shelf life, reduced trade risks for processed goods |
| Industry Outlook | High confidence of reaching 7.6 bn, with potential to exceed 8 bn |
5. Conclusion
Vietnam’s fruit and vegetable sector is not only maintaining strong growth but also transitioning from quantity to quality. By expanding processed product exports, diversifying markets, and capitalizing on star crops like durian, the industry is well-positioned to secure its place among the world’s leading agricultural exporters.
If supportive policies and international market access continue to improve, the USD 8 billion export milestone may arrive sooner than expected, marking a new chapter for Vietnamese agriculture on the global stage.
- “INDIA” AND “MIDDLE EAST” MARKETS – OPPORTUNITIES AND CHALLENGES
- EU INCREASES PURCHASES OF VIETNAMESE FRUITS AND VEGETABLES
- VIETNAM AND CHINA AGREE TO ESTABLISH A “GREEN AGRICULTURAL CHANNEL” MECHANISM
- AGRICULTURAL EXPORTS ARE NO LONGER A “CHEAP” DEAL
- GIA LAI PROVINCE_ MAKING PASSION FRUIT A MAIN AGRICULTURAL PRODUCT
